PUMA carries forward its dream of the metaverse by showing off its new collection of NFT sneakers

Users can now view exclusive PUMA sneakers through a hyper-realistic digital lobby with 3 portals

By Shashank Bhardwaj

Image: Shutterstock

Sporting goods giant PUMA unveiled its first metaverse experience, dubbed ‘Black Station’, during New York Fashion Week (NYFW) on September 7. According to the official press release, Black Station will become a ‘dynamic destination to visit’. Through this initiative, PUMA users will be able to connect in an immersive and interactive way to enjoy the brand’s NFTs. These will primarily include sporting goods. During New York Fashion Week, the experience is part of the sports brand’s ‘Futrograde’ fashion show.

PUMA confirmed that it would exhibit its virtual sneakers during…