Somewhere in the Metaverse, a giant red phone is ringing right now. Anyone who takes it could end up working at Publicis Groupe Benelux, in the real world. The Metaphone is a new way to recruit the scarce talent of web 3.0. “The talent that will shape the Metaverse is already inside,” said Eduardo Marques, CCO of Publicis Groupe Benelux.

The Metaverse has existed in the games industry for over 20 years, but today is where a new generation of creative talent comes to play, discover and create. A world in which our digital and physical lives begin to converge. And the perfect place to find talent that understands the Metaverse. Using outdated technology, an old-school rotary phone, Publicis Groupe is tempting them to leave the virtual world for a…