The virtual store of the French department store chain is available on a Printemps website powered by Web3, which is a decentralized online ecosystem.

It has 30 products, including bags, sneakers, dresses, sweatshirts, jewelry, t-shirts and hats, available for purchase. Customers will receive their orders at their homes.

Prices range from €115 (£100) for Vivienne Westwood necklaces to €1,900 (£1,658) for Gucci shoulder bags.

Meanwhile, Printemps will offer anyone who purchases a product from its metaverse store the chance to win NFTs (non-fungible tokens) created in collaboration with artist Romain Froquet. At least 30 NFTs will be offered to 30 clients through the Arianee NFT platform. One of the 30 NFT holders will also receive…