South African media company Primedia announced that it has purchased land in Africarare’s Ubuntuland metaverse.

The company made the announcement at its inaugural PrimeX event in Johannesburg, adding that the move is in line with the group’s strategy to enter new spaces, diversify its content offerings and introduce advertisers to new and innovative platforms to fully reach audiences. forward-looking audiences.

By entering Ubuntuland, Primedia plans to create more meaningful engagement and connection with its audience.

Primedia is a media giant that offers outdoor advertising through billboards to customers. The media house also owns radio stations 947 and CapeTalk, as well as television news station Eyewitness News. In addition to these, Primedia claims that…