This move is in line with the group’s strategy of entering new spaces, diversifying its content offerings and introducing advertisers to new and innovative platforms to reach maximum reach to forward-thinking audiences.

Primedia will enter the metaverse, taking all of its assets with it, including regional stations:

• 947
• 702
• kfm 94.5, Y
• cape talk.

By entering Ubuntuland, Primedia says it plans to create more meaningful engagements and connections with its audiences by adding another dimension to its already powerful presence. This will provide new possibilities for advertisers, in addition to the vast number of opportunities already provided by Primedia Broadcasting and Primedia Outdoor.

Primedia…