Source: news.google.com
Leading blockchain platform Polygon has announced its latest collaboration with Mastercard to launch a Web3 accelerator program aimed at bringing budding music artists into the spotlight by leveraging Web3 technology and other blockchain-based innovations.
Mastercard is one of the world’s largest payment processing companies and is known for its tremendous commitment to promoting emerging musical talent.
According to Polygon, the Mastercard Artist Accelerator program is slated to kick off in spring 2023 with just five artists who could be musicians, DJs, or producers, representing the different realms of the music industry.
Participants in this program will be equipped with the skills, tools, and connections necessary to establish their music careers in the ever-expanding digital economy. It will also provide them with special invitations to shows, music project launches, and other exclusive industry events.
Construction and promotion of the brand through Web3
Through this blockchain-based program, artists will learn how to build and promote their brand using Web3 processes, such as non-fungible token (NFT) minting, participating in virtual realities such as the metaverse, and maintaining a community. of vibrant fans. as is commonly practiced with most blockchain projects.
“Web3 has the potential to empower a new type of artist who can grow a fan base, earn a living, and introduce novel means of self-expression and connection on their own terms,” said Polygon Studios CEO Ryan Wyatt.
With that said, it’s also worth noting that the Mastercard Artist Accelerator program isn’t just limited to artists. Music fans will also have access to the platform to learn and improve their knowledge of Web3 and its potential applications in the music industry.
Polygon records another successful collaboration
For Polygon, the Mastercard Artist Accelerator program represents just its latest success in collaborating with major traditional companies to promote the adoption of Web3 technology. It’s no news that Polygon is widely regarded as an excellent onboarding platform for traditional businesses looking to invest in the blockchain industry.
In recent years, the Ethereum scaling solution has formed several strategic partnerships that have resulted in the adoption of Web3 applications such as NFTs or stablecoins by prominent brands such as Meta (Facebook), Italian fashion giant Dolce and Gabbana. , US payment processing company Stripe, and the National Football League (NFL), to name a few.
The trust of these industrial titans in Polygon can be said to stem from the impeccable network infrastructure and the market performance of its native token, MATIC, which ranks as the 10th largest cryptocurrency based on market capitalization value.
MATIC price at $0.803 | Font: MATICUSD on Tradingview.com
The MATIC token is always a favorite investment asset due to the consistent levels of adoption stemming from its various functions within the Polygon ecosystem. According to data from CoinMarketcap, the token is currently trading at a market price of $0.8033, having gained 3.11% in the last 24 hours.
Featured image: Exchange4media, Tradingview chart.
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