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PIXEL – Infocomm Media Development Authority

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PIXEL – Infocomm Media Development Authority

Source: news.google.com

PIXEL is IMDA’s 28,000 square foot innovation space for businesses and start-ups to learn about the latest technology and to ideate, experiment and create user-centric digital products. We are focused on the areas of AR/VR, AI/Data, Internet of Things and 5G. Located in Singapore’s One-North Innovation District, PIXEL brings together the ecosystem of startups, corporations, governments, ecosystem partners and global players to expand their growth opportunities.

PIXEL provides support in the following ways:

Access to Facilities and Equipment

PIXEL offers co-working spaces for start-ups and corporates, AR/VR labs (e.g. Oculus and Hololens), one of Singapore’s four 5G testbeds, a usability testing lab, and prototyping spaces.

prototype laboratory

prototype laboratory



ARVR Laboratory

ARVR Laboratory

UX User Interface Lab

UX User Interface Lab



production facilities

production facilities



coworking spaces

coworking spaces

Meetings and Events Area

Meetings and Events Area

Create user-centric products

PIXEL provides free consulting support on Design Thinking, User Interface/User Experience (UI/UX), and Digital Storytelling to innovate your product. We also host regular workshops for the innovation community to learn and network. Companies interested in digging deeper can request PIXEL’s project-based coaching. These sessions are subsidized up to 70% (SMEs) and up to 50% (non-SMEs), with a cap of S$70,000.

Connect with the local ecosystem

PIXEL brings together the innovation community of companies, start-ups and industry partners. We organize informative events to learn about the latest technologies and networking sessions, fostering alliances and proliferating innovation. PIXEL has established partnerships with partners like Meta, Amazon Web Services, Nvidia, and Epic Games to connect startups with their expertise.

Read More at news.google.com