SALT LAKE CITY, January 17, 2023 /PRNewswire/ — pieFi, Inc. is pleased to announce the launch of Upside.coop, a revolutionary platform that gives businesses the tools they need to achieve a new level of authentic connection with their customers and fans by sharing ownership real.

Achieve a new level of authentic connection with customers and fans by sharing real ownership on upside.coop

Brands need a better way to maintain retention and growth, especially during economic uncertainty. Brands can use Upside.coop to create a unique customer loyalty and retention program by rewarding customers with business ownership through their purchases, referrals, and any other value-creating activities the brand chooses. This new model will change the way we cultivate customer relationships and give brands an unfair competitive advantage.

“Brands spend endless time and money chasing a better customer experience and stronger customer relationships. What they’re chasing is a community that has an ‘ownership mentality,'” he said. Tyler Morey, PieFi CEO. “That’s why we’re so passionate about Upside.coop, we provide brands with the tools and infrastructure they need to bring their community right into an ‘ownership mindset.’ We make it as easy as flipping a switch.”

In addition to the launch of the Upside.coop platform, pieFi is also announcing the release of a white paper detailing one way web3 companies can achieve greater regulatory compliance through the use of cooperatives. The white paper, which pieFi co-authored with KPMG and Orrick, outlines the ways in which cooperatives can be used to share ownership with communities in a compatible way.

“We are excited to offer a solution for web3 projects to share ownership with their community in a legal and compliant manner,” he said. james wiggington, Orrick senior associate and co-author of the white paper. “Cooperative ownership will not only benefit web3 projects, but also traditional companies looking to leverage their capital for productive work and value creation.”

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In the lead up to the release of the whitepaper and the launch of the Upside.coop platform, pieFi raised $4.6 million in a funding round led by the Kickstart Seed Fund with participation from Origin Ventures and others.

“The Upside Cooperative has the potential to fundamentally change the way businesses operate and create value together with their stakeholders and the community,” he said. dalton wright, Kickstart Seed Fund Partner. “We are excited to be a part of this innovative platform and see the impact it will have in the market.”

Visit https://upside.coop or contact hello@upside.coop

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SOURCE pieFi