In a Huge image, a representation with Viva Magenta. Say hello to Viva Magenta, the color nobody asked for, coming to a world where nobody lives. [Huge via The New York Times]

On Thursday, Pantone announced its 2023 color of the year: Viva Magenta. A tone with desire to live. Not the aggressive synthetic of Barbie, not the intense luxury of Valentino couture, not the tired millennial salmon, but as New York Times critic-at-large Jason Farago put it, “a saturated hue honking on the threshold of fuchsia.” definitely not organic but not quite electric.”

The hue was selected by human trend forecasters who examine fashion and design, then…