Metaverse pioneer Pacsun maintains an immersive approach with its new Christmas promotional campaign.

The teen apparel retailer’s 2022 season campaign, known as “PacVerse,” offers augmented and virtual reality (AR and VR), 3D and metaverse experiences across multiple digital platforms as well as in the physical world.

The promotion spans across all of Pacsun’s social and digital channels, with exclusive content throughout the season on TikTok, Instagram, Snapchat, Discord, and YouTube, as well as at its 300+ physical locations. Pacsun also plans to create NFTs which will mean different PacVerse environments in the campaign.

Pacsun brand ambassadors featured in the campaign will create special content throughout the season, including social media promotions…