StarStake is ready to connect creators and their fans with a new Web3 marketing model. Now creators and fans can be fairly compensated for their value. In the traditional model of social media, traditional publishers, and record labels, creators are rarely fairly compensated for their work. Social media companies get a lot of the ad revenue and only pay the creator what the company wants to pay. In reality, only the top tier of social media creators end up getting paid adequately for the revenue their content generates. Traditional publishers and record labels take revenue from sales and only pay creators a small percentage. The StarStake economic model does not feature centralized company holding funds. It allows both users and creators to use the full set of platform features and create all the useful NFTs and custom pages with no monthly costs. StarStake works with a percentage of the sales generated and only earns a percentage when a sale of a product occurs on the platform. Unlike other social media platforms, publishers, and record labels that only pay royalties, StarStake’s economic model allows creators to keep more of their profits.

“The big technological and centralized platforms have a monopoly on content, privacy and audiences. The creator floods their platform with high-value content with little for the creator,” says Hawk. “Also, what’s in it for subscribers? They loyally support their favorite stars and associated brands, share their content, and yet never see any reward for that success. We are here to change all that.”

StarStake has its sights set on shifting the public perception of NFTs from just collectible digital art images to functional key cards and tokenized memberships that connect creators to their communities, allowing them to reward fans in innovative ways. StarStake aims to offer a range of tools for creating NFTs for the “real world”. Now creators of all kinds: athletes, musicians, artists, podcasters and influencers, as well as businesses and brands, can take advantage of NFT technology as a new tool to market, advertise and engage with their communities.

StarStake goes beyond creators having ‘subscribers’ to have ‘participants’ who are independent members of the creator community on StarStake. ‘Stakes’ are stakeholders in the creator economy fostered by StarStake who can benefit in new ways. Creators use StarStake to provide exposure and support for projects in exchange for granting stakeholders exclusive access and rewards. Creators can also grant access to physical or digital products, all encoded in the NFTs’ own smart contracts. StarStake allows users to build with only minimal technical skills, without touching any code or having any prior knowledge of Web3. StarStake allows both users and creators to access with no monthly fees, making it a star-studded sandbox for creators of all stripes.

“Roads? Where we’re going, we don’t need roads,” says CEO and co-founder Chris Hawk, quoting Doc’s famous line from Back to the Future. Instead of having a roadmap of their future plans, the StarStake team already You have the platform built, while using a more agile approach, listening to feedback in the market, and responding to market needs.

“Many Web3 projects have roadmaps that, due to a variety of factors, end up leading ‘nowhere,’” says Hawk. “StarStake is for brands and creators to build independent Web3 economies and turn subscribers into StarStakers.”

For those new to all this NFT talk, the days of ‘right click, save’ are over. Now, to actually own an image, you need to own its contract address on the blockchain. Beyond collectible art, much of the true utility potential of this technology has remained untapped.

“Our goal is not to make another digital platform or art collection,” Hawk says. “There are enough of those out there. StarStake is leveraging the utility of NFT technology to build deeper and more meaningful connections between artists and their audiences in the real world.”

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At launch, StarStake will feature several new utility NFT technologies. NFT Bucks are StarStake’s in-app NFT currency that functions as brand advertising and is used as a payment method to make purchases. Access NFTs work like access cards that can be used to redeem products such as merchandise, event tickets, or digital downloads. sNFTs or StarStake NFTs can be used to allow holders to unlock rewards and special perks and privileges by supporting and sharing a brand, product or project. Imagine a tiered members club for the Web3 era, creator-branded, where participants are incentivized to spread the creator’s message to redeem a variety of exclusives. As a creator, they can create a number of different price packs complete with Access NFT included.

Now, true fans are rewarded as their favorite star’s economy grows, and in turn, a rising star gains greater loyalty and exposure from their rewarded fans. No more empty ‘comments, likes and shares’ with nothing for the community. It is the push that so many creators need and the rewards that fans have long deserved,” says Hawk. “Creators can now focus full time on their passions instead of squeezing them in between other obligations.”

StarStake’s advanced utility NFT technology and custom pages are meant to be no more complex than updating a few blog posts and involves selecting dropdown options, toggling, using sliders, typing text, and uploading photos and videos.

StarStake has gone to great lengths to ensure that users new to the Web3 and NFT space enjoy a frictionless and intuitive environment.

The StarStake dashboard called StakeHub allows users to view their NFTs and keep track of the royalties and rewards paid to them. StarStake aims to give its users transparent access to all the tools they need to run their own decentralized economy.

“We have some exciting features at launch that the team is very proud of,” says Hawk. “We are excited to introduce new industry-first innovations coming soon to StarStake. Features that bridge the digital and physical world in meaningful ways and support growing brands.”

For owners of Mission Series One NFTs, there will even be a Ready Player One-inspired interactive mixed media game and treasure hunt with hidden clues, ciphers, and keys to find. Players are encouraged to team up to solve the puzzles, promoting a culture of collaboration.

“The team here at StarStake have a shared love of storytelling. We’ve carried this into every aspect of the platform, giving it a space-themed lore and backstory. Taking inspiration from Iron Man, even our support assistant is a fully animated AI character named VELLE, his vocally enhanced logistical link to everything,” says Hawk. “We don’t just want people to use StarStake as a technology. We want them to become StarStakers and have an immersive, story-rich, community-driven experience.”

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