Brand communications network, Ogilvy Africa, has announced a strategic partnership with Kenya-founded blockchain company Savannah Labs to lead the development of Web3.0 solutions for brands and marketers in sub-Saharan Africa.

A vision for a more democratic version of today’s online world, Web3 will reduce the control of data by a few, empowering people to connect, collaborate and transact peer-to-peer. Powered by blockchain technology, Metaverse and web3 will profoundly change our relationships with the online world.

Through this agreement, Ogilvy Africa and Savannah Labs will collaborate and share complementary skills and competencies currently available across the two organizations. Ogilvy Africa brings marketing solutions expertise and deep knowledge of the continent, while Savannah Labs brings technology expertise in blockchain and other Web 3 technologies.

“Web3 topicality could prove to be a great leveler for developed and emerging markets alike. We believe that the most valuable marketing use cases of Web3 have yet to be established. Through this partnership with Savannah, we want to bring the tools to vendors and brands in Africa to explore the potential of Web3 for their businesses,” said Vikas Mehta, CEO of Ogilvy Africa. “Together with Savannah Labs, we are creating a sandbox for leading vendors and bold brands to play with web3 and shape their future with our help.”

The partnership with Savannah Labs will help drive and create opportunities for Web3 innovations in the region. As brands and businesses continue to see the value of digital identity and ownership, Ogilvy Africa will help them find and develop the partnerships they need to execute on their ambitions. The offers would be available to customers in all 39 Sub-Saharan African countries where Ogilvy Africa operates, making it the first offer of its kind in East, Central and West Africa.

“Our goal is to help brands and companies navigate the emerging world of web3, forging strategic alliances between organizations. Our association is technology and blockchain agnostic, so we can help people find the perfect solutions for their business strategies, existing tech stacks, and web3 ambitions. There are immense opportunities to deliver innovative and exciting experiences for brands, businesses and their audiences across the continent for years to come,” said Mowgli Dodhia, CEO and Co-Founder of Savannah Labs.

With the continued adoption of web3 and blockchain technology throughout the global economy, partners working with Ogilvy Africa will take an essential step in establishing their future not only locally, but globally as well.