Digital out-of-home (DOOH) media owner Ocean Outdoor has launched the world’s first multi-platform Web 3 metaverse out-of-home package with retailer Argos as its brand partner.

Argos is using screen space in the metaverse as part of its strategy to drive consideration and awareness of premium products and tech brands.

The double-world campaign has also appeared on the triple screen of Ocean’s Holland Park Roundabout in London alongside an NFT replica of the same billboard within the Somnium Space VR Metaverse and will run on real-world roadside locations in Birmingham and Manchester through October 23.

Argos Campaign Manager Becky Desert said: “This campaign is part of a re-evaluation strategy for Argos in which we hope to drive consideration and awareness of more premium products and brands…