THE INITIATIVES OF THE BRAND’S SPRING 2023 COLLECTION WILL COMBINE THE VIRTUAL + PHYSICAL WORLD

THE ANGELS, December 19, 2022 /PRNewswire/ — NYX Professional Makeup Announces Its Latest Entertainment Venture Into The Metaverse; The brand’s highly anticipated Spring 2023 Drop collection will be available to experience virtually at iHeartLand on Roblox.

NYX Professional Makeup is one of the leading beauty brands activating in the metaverse, focusing on experiences that are changing the way consumers interact with NYX Professional Makeup offerings while empowering creators and celebrating self expression.