AHMEDABAD: While metaverseMeta’s ambitious project is still in its initial stage, the growing interest in its application in marketing and consumer behavior has driven MICA establish a one-of-a-kind lab equipped with production tools and virtual reality (VR) glasses for consumer research.
Initial projects taken on by the lab include 3D mapping and travel app development for tourism in India, and research into how startups can be leveraged through technology.
Githa Heggdethe dean of MICA, said that the institute’s Metaverse laboratory will be called MICAverse. “It will conduct academic research and publish high-quality research papers in the Metaverse domain. The lab will collaborate with industry/metaverse startups that can conduct consumer research to develop a…