This photo provided by Nongshim Co. shows the instant noodle maker’s pop-up store in eastern Seoul.

SEOUL, Jan 10 (Korea Bizwire) — South Korean instant noodle maker Nongshim Co. is exploring ways to appeal to young consumers who are cutting back on instant noodles, or “ramyeon” in Korean.

The company opened a pop-up shop at the Shin Ramyun coffee shop in the trendy Seongsudong district of eastern Seoul on Monday.

It brought the online pop-up store operated on the Zepeto metaverse platform since October last year to an offline channel.

At the pop-up shop, visitors can cook and eat ramen after selecting the degree of spiciness and the type of noodles and flakes.

On the same day, Nongshim also released a limited edition of…