Nine out of ten consumers are curious about the metaverse | Press release

Paris, December 8, 2022 – According to a new report from the Capgemini Research Institute, ‘Full Immersion: How Immersive Experiences and the Metaverse Benefit Customer Experience and Operations’, 77% of consumers expect immersive experiences to affect how they interact with people, brands and services, and seven in ten organizations say they believe immersive experiences will be a key differentiator in their markets, particularly in relation to the customer journey. From the small group of experienced consumers in the metaverse[1]three-quarters say they are currently using it and will continue to do so, indicating that there is potential for businesses to harness the power of this much-hyped immersive experience.

In July and August 2022, Capgemini Research…