Although there will be no avatars at launch, the brand’s stated ambition is that virtual products launched on Swoosh can be used on and off the platform. “I imagine that the avatars in RTFKT can use our wearable devices as well as the avatars in the games you already play,” says Ron Faris, vice president and general manager of Nike Virtual Studios, the brand arm launched in early 2022 to focus on the virtual. sphere.

Of course, Nike bought the NFT RTFKT (pronounced “artifact”) studio in December 2021, so the transfer of “co-designed” virtual clothing to that platform comes as no surprise. Beyond this, there are no specifics on the interoperability of Swoosh items with other platforms or metaverses, but Faris says the plan is to “work where our wearable devices will start to…