quick shot:

• The applications cover footwear, clothing and virtual sports equipment.
• Services of online retail stores featuring virtual goods are also covered.
• The trademark filings indicate plans for custom manufacturing of real-world versions of digital footwear and apparel.

Nike has introduced three new trademarks for .Swoosh, a new metaverse platform under Nike Virtual Studios that will house the sportswear giant’s virtual apparel, footwear and accessories.

Applications were submitted on November 14, the same day .Swoosh was announced. The three new trademark applications were filed for the Nike Swoosh logo, the marks ‘DOTSWOOSH’ and ‘.SWOOSH’.

As the platform allows community members to collect and trade virtual Nike creations and wear virtual garments in digital games and…