Nike is taking another step into the metaverse today with the debut of the .Swoosh, a new platform that will be the home of the sportswear brand’s virtual footwear, apparel and accessories. Nike wants to build a robust web3 community on the .Swoosh (pronounced “Swoosh dot”) where users will one day be able to gain access to exclusive events, collaborate with Nike designers on virtual products, and even earn royalties from the sale of those products. .

“It will be a place where our community can come in and co-create that future with us,” says Ron Faris, general manager of Nike Virtual Studios. “You can collect, trade and flex virtual Nike merchandise. You can go to real life events with your virtual tokenized creations.”

Faris, who helped turn the SNKRS app into a powerful driver for Nike…