The strategies: The .Swoosh is the latest in initiatives related to the Nike metaverse. Over the past year, it has started filing trademarks for virtual goods, opened a virtual world on Roblox, and acquired the creator of virtual sneakers. rtfkt.

• Some of the digital items Nike plans to sell on the .Swoosh will unlock access to physical products or events like intimate conversations with athletes or designers.
• Nike athletes will have their own storefronts on the .Swoosh, and individual creators will also be able to co-create products with Nike through community challenges and earn royalties for their designs.
• Apple’s plans are less clear; however, job listings for his Technology Development Group show that his goal is to hire people to create content for a mixed reality headset. for example, one position for an older…