Speaking at a one-day conference, held as part of the Unifrance Rendez-Vous in Paris, Newen Connect managing director Rodolphe Buet laid out his broader vision for the French film and television banner, arguing that production teams ( like yours) needed to play a bigger role in direct B2C marketing, rather than leaving such investment responsibilities to the eventual broadcaster, while also touting the benefits of exclusive cinema windows, even if overseas sales to Non-linear platforms accounted for a substantial percentage of a commercial studio’s revenue.

“The goal is to optimize audience numbers,” Buet said, explaining that even a smaller theater space could help fuel the buzz that leads to bigger windfalls later on. “The dream is to be a…