For more than a century, the Times Square Ball has slowly lit up and descended every New Year’s Eve in New York City, marking the end of the year with a stunning LED display. There is now an official “Metaverse” experience.

Jamestown LP, the real estate conglomerate that owns the One Times Square building and the ball on top, launched a “virtual experience” of the ball drop in late 2020. It was marketed primarily as a safe way to enjoy the festivities : The in-person New Year’s Eve party in 2020 has been drastically reduced to prevent the spread of COVID-19. It offered a live stream of the event, as well as a virtual environment to explore before then with some mini-games and unlockable content.

The game has been around ever since, and Jamestown LP is…