A new study from marketing agency Momentum Worldwide finds that 81% of sports fans surveyed would pay to watch a real-world sporting event in the metaverse. The study also found that 85% of sports fans would pay to access exclusive live content. experiences sponsored by brands in the metaverse featuring your favorite athletes and artists. The findings can serve as a guide for how teams, leagues, and athletes build their approach to the metaverse.

Impulse of all the world The research is based on responses from 4,500 consumers in 12 countries. Sports fans surveyed in the study were on average 34 years old and 59% were male, with video games Roblox and Fortnite being the “metaverse” platforms. they are most likely to have used in the last month. the NFL, Wimbledon…