The New England Patriots of the National Football League (NFL) and the New England Revolution have chosen blockchain infrastructure firm Chain as their official blockchain and Web3 sponsor and said the partnership will go into effect.

As part of a strategic partnership, the team and Gillette Stadium’s parent company, Kraft Sports + Entertainment, have entered into a multi-year agreement with Chain to jointly explore ways to develop next-generation Web3 experiences.

Chain will use its various services such as LedgerCloud and NFT to simplify the process of building and maintaining your blockchain infrastructure, bringing digital and physical blockchain-related experiences to fans at Gillette Stadium.

Murray Cole, vice president of sales for Kraft Sports + Entertainment, said the partnership is a game-changer in combining physical and digital features to redefine a best-in-class fan experience.

Said:

“Together with Chain, we will look to innovate in the same way with their cutting-edge blockchain technology. Our fans will be able to connect with the Patriots and Revolution in ways never before possible.”

In April, Chain became the Patriots’ second blockchain-related sponsor after the Patriots also struck a deal with crypto fan token firm Socios.

The NFL has allowed teams to sign partnerships with crypto companies beginning in March. But its rules still prohibit teams from using “crypto” or “cryptocurrency” to describe sponsorship.

Billed as the first crypto deal in the National Football League (NFL), the Dallas Cowboys became the first team to sign a crypto endorsement deal.

More and more crypto exchanges continue to infiltrate the sports space. Crypto.com has signed a five-year partnership deal worth $25 million with the Australian Football League (AFL).

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