Home Metaverse NBCU’s Buying Impulse Takes Bravo To The Metaverse And Beyond – WWD

NBCU’s Buying Impulse Takes Bravo To The Metaverse And Beyond – WWD

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NBCU’s Buying Impulse Takes Bravo To The Metaverse And Beyond – WWD

Source: wwd.com

NBCUniversal’s “One Platform” purchasable television initiative plans to take Bravo beyond mere commerce and television. On Monday, the company revealed that this week’s BravoCon 2022 in New York will traverse multiple consumer experiences across the real, digital and virtual worlds.

This year’s Bravo Bazaar will offer fans of “Real Housewives,” “Top Chef,” “Below Deck” and other shows more than 60 brands at its on-site event, with transactions powered by payment from NBCUniversal, while other they explore an “enhanced” version of the metaverse. Staged with recreations of settings from favorite shows and packed with purchasable merchandise, the virtual event, which launched last year, will be four times the size this time. TRESemmé, a leading brand partner, will also sponsor a real world…

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