Earlier this week, the NBA and Meta expanded their relationship around virtual reality. And the deal is about more than just expanding the Metaverse: it’s about learning what NBA fans don’t want from this new form of engagement and also what hardcore Metaverse users want from the NBA. Teddy Kaplan, Associate Vice President, NBA New Media Partner Management Lead, discussed the new deal and what it means not just for the NBA but for everyone, with SVG Editorial Director Ken Kerschbaumer.

Meta Horizon Worlds is a free app that can be experienced on your Meta Quest headset. Last year, the NBA launched NBA Lane at Horizon Worlds, offering a free kick…