Levy’s NBA history and Horizon resources

“Everyone views NBA content differently,” Levy said, pointing to House of Highlights, ESPN.com and ESPN+ as examples. “Ultimately, those kinds of data points are going to be interesting for the NBA to look at, to find out who their fans are, how much their fans are consuming online, how much their fans are consuming locally. [and] How many fans are consuming on the cable?

Levy also said he would be willing to help the NBA with its upcoming media rights negotiations, though he said that was not part of the deal.

Levy helped negotiate the NBA’s most recent media rights deal with Turner Sports in 2014. The NBA also has a media rights deal with ESPN, and both deals, totaling $24 billion, are set to expire after 2024- 25…