My Little Pony moves to the metaverse

In trying to reach the children, you must go where the children are. So, My Little Pony has ventured into the metaverse.

“We want to be everywhere kids are, and we know they are playing in the metaverse and are starting to expect interactions with their favorite brands there,” he said. Jessica Murphy, SVP of Entertainment Brand Marketing at Entertainment One.

The venerable toy and entertainment brand has released a new game, “Visit Maretime Bay,” on the Roblox platform. The game recreates a location in the Netflix series “My Little Pony: Make Your Mark” where “everyone is welcome and self-expression is free.”

“This new generation of ponies is only a year old, and this series is the first drop of meaningful content. [around them]Murphy said. “There…