In 2020, H. Moser & Cie. was one of the first independent watch brands to launch a certified pre-owned trading and e-commerce platform.

Today, it is polishing its reputation as an innovator again by releasing a version of its bestseller Endeavor with a QR-coded watch face that can be scanned to retrieve information about the watch stored on the blockchain.

The clock, the Endeavor Center Seconds Genesis, is the physical embodiment of a large-scale project with mechanical, digital and virtual dimensions.

Edouard Meylan, CEO of H. Moser & Cie., admits that he is at the beginning of a journey with no clear roadmap ahead.

“We are at the dawn of a new technological era. For us, it seemed crucial to evolve with our times…