MoonPay, a leading Miami-based platform for fiat access solutions for the cryptocurrency industry, announced that it will work with TIME to provide its customers with a simple way to purchase TIMEPieces NFT collections with credit cards.

Launched in March 2021, TIMEPieces is TIME’s Web3 community initiative that has grown to over 150 artists and over 60,000 collectors and community members. The community launched the first fully readable magazine on the blockchain. All holders can connect their digital wallets to TIME.com for seamless access to the website.

The partnership will allow TIME to expand its customer base beyond the mainstream crypto natives and bring its TIMEPieces to a broader community of consumers.

This partnership comes at a time when the digital collectibles market is booming, following in the footsteps of Twitter, Instagram, Reddit’s Avatars and Starbucks’ Odyssey, as big brands look for ways to engage with consumers in the Web3 space.

Keith Grossman, former president of TIME, who officially joined MoonPay on January 2 as president of Enterprise, is delighted to be able to help an organization he cares about succeed in its efforts in the Web3 space.

“I am personally delighted to be able to ensure the success of an organization that will always be very close to me with the solutions provided by an organization that enables the future of brand engagement with consumers.” Keith Grossman says.

In addition to providing its fiat access solution, MoonPay is also in talks to support its enterprise-ready smart contract needs with HyperMint, a MoonPay product that enables non-cryptocurrency customers to enjoy a seamless payment process via through a debit or credit card. TIME will be able to create, manage and execute complex business logic on the blockchain, making it easier for them to build and scale their Web3 products and services.

The partnership between is a perfect example of how traditional brands are embracing the power of blockchain technology and the Web3 ecosystem. With MoonPay, TIME will be able to take its digital collectibles to the next level and provide a better experience for its customers.

“TIME is a textbook case study of how a brand can use Web3 technology to create a more meaningful, contextual, and curated experience for its community members. We are excited for MoonPay to help fuel the TIMEPieces initiative with a robust and scalable smart contracts and payments infrastructure.” says Ivan Soto-Wright, CEO and co-founder of MoonPay.

The partnership is an important step forward for both companies. MoonPay will help TIME provide a seamless experience for its customers, while also being able to expand its customer base and create new growth opportunities in the Web3 space. With Keith Grossman at the helm, this partnership is sure to be a success.