monsterjam, the world’s most action-packed family motorsports experience, announced its foray into the metaverse. Beside spin master, a global children’s entertainment company and global toy partner of Monster Jam, and leading developer of Roblox, Gamefam, the larger-than-life Monster Jam brand made its way into the leading car game on Roblox for a 4-week integration . The campaign first kicked off on October 28, 2022 and garnered over 9.3 million global interactions in the first weekend. The Monster Jam integration runs through November 28.

Monster Jam is the most accessible family sport in the world today, with loyal, lifelong fans around the globe yearning for bigger, faster and louder experiences in the world’s most famous stadiums and arenas. In “Car…