From refreshing retail experiences to wearable technology, innovation continually inspires and influences trends and fashions. Furthermore, following Facebook’s rebranding to “Meta” at the end of 2021, the term “Metaverse” has definitely entered the common vocabulary and fashion brands are continuously looking to conquer this innovative new world.

The Metaverse is a new virtual universe characterized by augmented reality that blends aspects of the digital and physical worlds, allowing people to embrace new ways to digitally explore their everyday lives and live a second life through technology-controlled 3D avatars. that incorporates the real into the virtual

In this innovative context, therefore, companies need to find new ways to stay relevant and the rise of the Metaverse still…