DUBAI: The metaverse will shape every industry, from manufacturing to transportation to healthcare, and Microsoft Cloud is helping companies implement mixed reality, according to the company’s COO in the United Arab Emirates.

Speaking to Arab News on the sidelines of GITEX Global 2022, Ihsan Anabtawi, also the chief marketing officer of Microsoft UAE, said that people could see their digital world become the Internet of places and property through the metaverse and Web3.

“We should see the metaverse as the next step in the evolution of the Internet, which began as an Internet of data in the 1990s and 2000s, the Internet of people in the 2010s, and is now the Internet of things,” said.

The company, according to Anabtawi, has been building a bridge between…