Microsoft Cloud intends to support businesses in the metaverse by offering public mixed reality technology integration services, according to an Oct. 24 report by Arab News.

Ihsan Anabtawi, COO of Microsoft’s UAE branch, revealed several products in the works to bring the software giant’s metaverse vision to life.

Microsoft sees the metaverse through presence and connection in any space to enable people to make connections in the hybrid world. The company aims to engage workplace employees and customers in immersive worlds for new experiences, like taking on the role of a creator and being part of a community.

Anatabwi believes that the metaverse is important in driving the UAE’s digital and workplace transformation and optimizing operations and business…