It’s a bold move by the CDFA, says Akbar Hamid, founder and CEO of Fifth Column PR, who coordinated the project. Until now, European fashion brands like Gucci, Louis Vuitton and Burberry have been actively experimenting in metaverse and Web3 spaces. While some American brands have gotten in on the action (Tommy Hilfiger stands out), “they haven’t taken an all-out approach like the Guccis of the world,” says Hamid.

The goal was to put American fashion at the forefront of innovation, and the CFDA’s 60th anniversary was an appropriate time for this retrospective of the future. “You’re taking 60 years of archival, iconic American fashion moments, and letting them come to life. [digitally]says Hamid. It is an indicator of…