MG Motor Indiathe automotive company owned by the Chinese SAIC, announced “MG Verse”, his metaverse platform. The virtual experience was launched yesterday to coincide with the Auto Expo 2023. The platform was created in collaboration with metadomo.aia 3D and XR technology company that specializes in immersive experiences for automotive companies.

The aim of the offering is to provide spaces for MG Motor customers, partners and employees to interact, collaborate and shop. “This initiative will help us further strengthen our relationship with GenZ and Gen Alpha,” said Gaurav Gupta, Chief Commercial Officer. Official, MG Motor India.

The initial launch of the platform consists of just an Explore & Creator hub and a virtual Auto Expo 2023 experience. MGverse also allows users to create a new avatar or use their existing one. ready player me avatars to access the platform. The experience will eventually expand to include an NFT Gallery, MG Car Club, Gaming Arena and MG Knowledge Centre. The proposed additions would allow users to create NFTs, connect through members-only events, and play games.

This is not the first of MG Motor’s ventures on web3, as the company had previously used blockchain to create a digital passport for your SUV car model.

The MG Motor companies are only a small part of the growing interest of automotive players in web3. For the automotive industry, investment growth in web3 is driven by its use in three key areas: manufacturing, immersive in-vehicle experience, and marketing. Covering your bases in terms of marketing and immersive experiences, bmw recently released a futuristic concept car that projects a virtual world through its windshield. The most common strategies used by automotive companies resemble skodainitiative of . The company launched its first experience in the skodaversewhere it allowed users to participate in virtual test drives and view NFT galleries.