Source: news.google.com
A visitor plays a virtual reality game at the HTC Corp exhibition area during the 2022 5G World Convention in Harbin, Heilongjiang province, in August. [Photo by Zhang Shu/For China Daily]
The metaverse is reshaping the operations and strategies of Chinese e-commerce platforms as they build futuristic marketplaces that can better serve the real and virtual needs of consumers, industry experts have said.
Vital to creating a virtual presence in the metaverse, immersive technologies like virtual reality and augmented reality have the potential to change the way people shop by creating merchandise simulations and delivering interactive consumer experiences, they added.
Chinese online retailer JD has launched a digital platform where shoppers can…
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