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Metaverse offers challenges, possibilities for the future of retail

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Metaverse offers challenges, possibilities for the future of retail

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A consumer tries out a virtual reality headset at a game demo at the Meta Store in Burlingame, California, on its opening day, May 9. File photo by Terry Schmitt/UPI. license photo

Dec. 5 (UPI) — In 1968, the American computer scientist Ivan Sutherland predicted the future of augmented and virtual reality with his concept of the “Ultimate Display”.

The Ultimate Display relied on the kinetic depth effect to create two-dimensional images that moved with their users, giving the illusion of a three-dimensional display.

While the concept of virtual reality only focuses on the creation of three-dimensional environments, the metaverse, a term coined by Neal Stephenson in his 1992 book snow shock — is a much broader concept that goes beyond this.

While not…

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