Thais have shown great interest in the metaverse, while the virtual world could be a promising opportunity for the fields of tourism, shopping and gaming, according to online research firm Toluna.

“Marketers need to study and understand what customers want and assess the readiness of their resources and ecosystems before jumping into the metaverse,” said Chumphol Sivawettakul, director of business development for Southeast Asia at Toluna.

“This is a new investment,…