The wave of the metaverse is sweeping across the globe and companies are trying their best to make the most of it. From FMCG to automobiles to consumer marketing, brands in every industry are leaving no stone unturned to attract new-age customers who are spending more and more time on virtual platforms. Major companies and brands have been investing a lot of money and technology in the metaverse – which may be a game changer for brands in the near future.

According to Ashish Agarwal, co-founder, Lepasa, brands can also take their engagements with customers in the metaverse to the next level through digital avatars and non-fungible tokens (NFTs).

“Brands can also use the creation of virtual communities and the organization of activities to forge, build and…