Source: news.google.com
Norm Chait is a Senior Director and Practice Leader of OOH at Quotient, and he sat down to share how DOOH and advertising in general are being reshaped by the emerging technology that shapes the metaverse, from video games to the general metaverse.
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Norm Chait is a Senior Director and Practice Leader of OOH at Quotient, and he sat down to share how the metaverse is reshaping DOOH and advertising more broadly, in video games and beyond.
Q:LLet’s start with the basics for our readers who are new to the so-called metaverse. What is the metaverse, in a nutshell, and why is it so important right now?
A: The metaverse does not refer to any specific type of technology, but is generally considered a network of universal and immersive virtual worlds. Common cases of the metaverse today…
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