Source: news.google.com
With Argentina winning the 2022 FIFA World Cup, it’s time to look back on one of Web3’s first World Cup experiences: Frito-Lays’ “Pass the Ball” challenge, which allowed fans to scan a QR code on the World Cup theme. Frito-Lays packaging. The first 350,000 users received an NFT of a hexagonal soccer ball with their own image, courtesy of the Vatom, a California-based metaverse company.
TheStreet Crypto spoke with Colin Hornett, Chief Experience Officer at Vatom, about the company’s first Web3 campaign for the World Cup. “People will jump at the chance to play if you make it easy and fun,” Hornett said.
Street cryptography: Where did the interest come from in terms of wanting to be a part of the 2022 FIFA World Cup?
Colin Hornett, Vatom: We were super…
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