Samsung to spend more than $35 million on metaverse projects in the Latin America region

Samsung $35M Metaverse Deal: Recently, one of the world’s largest electronics companies, Samsung, has said that it will spend more than $35 million on metaverse projects targeting customers in the Latin America region. This move is made as part of the brand’s continued digital push and growth marketing plan, and its primary goal is to facilitate the brand’s ability to attract and engage with younger people in the next generations in this region.

Metaverse in Latin America

In an article published on December 20, Anita Caerols, director of marketing and corporate citizenship for Samsung Electronics Chile, explains the motivations behind this virtual…