L’Oréal, in partnership with cross-gaming avatar design studio Ready Player Me, released its first virtual beauty looks for avatars in the metaverse. Makeup and hair styles are supported by thousands of apps and platforms around the world and have the potential to help people creatively express themselves in new ways within virtual realms. Maybelline New York and L’Oréal Professionnel now each offer five makeup and hairstyles created by makeup artists, hairstylists and 3D artists.

The metaverse promises to provide a sense of escape so people can express themselves in ways that aren’t possible in the real world, and many beauty brands are supporting the future of beauty on Web3 and the metaverse.