Source: www.marketing-interactive.com
The majority of non-professional creators (68%) expect the metaverse to provide new job opportunities as it continues to grow. At the same time, 77% of creators have explored the metaverse at least once, and 34% say they already engage weekly, through early metaverse experiences that include gaming, socializing, and shopping, according to an Adobe study titled “Monetization in the maker economy”. “.
Meanwhile, 52% of creators who participate in the metaverse on a weekly basis say they are already working toward owning their own creative businesses. The same number of creators who participate in metaverse activities weekly see it as a place for gaming (55%0 and a venus for socializing (55%), while 29% see the metaverse as a place to attend virtual concerts , trade shows and apprenticeship…
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