By Arshad Zaheer, Senior Partner and CEO, YAAP and Crayons Communications.

Online shopping has grown exponentially in the last two decades. However, recent years and the pandemic have gradually brought us closer to the digital world, increasing the amount of time we spend online. Even housewives who were on the fence about everyday and home shopping have experienced the convenience of shopping online in the comfort of their homes. And your experience just got better with easy return policies; trying a hundred new and different products, brands; and retailers serving needs we didn’t know about. The retail experience has shifted gears as brands embraced technology to connect with customers, making shopping more engaging, fun, and content-rich.

The coming of…