Source: www.protocol.com
Hello and welcome to Protocol Entertainment, Your guide to the business of the gaming and media industries. This Tuesday, we’ll take a look at Meta’s struggles to grow its Horizon Worlds platform, and what that says about its social-first push to sell to mainstream consumers in VR and the metaverse. Plus: A key endorsement for the Activision Blizzard deal and the voice acting controversy surrounding Nintendo’s Bayonetta 3.
‘An empty world is a sad world’
Meta, a company known for scaling social products to billions of users at breakneck speed, faces a serious, expensive, and increasingly existential challenge to grow its nascent metaverse platform, Horizon Worlds.
The platform, currently only for virtual reality…
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