SAN FRANCISCO (AFP) – A year after rebranding from Facebook to Meta, the social network titan is striving to make the metaverse a routine part of daily life, offering users new features and promoting new reality gear. virtual.

But analysts said the company has toned down some of the hype as it struggles to achieve its goal of creating an interactive virtual world that it sees as the next phase of online activity.

The biggest announcement from this week’s Meta Connect event, the company giant’s annual conference focused on virtual reality, was the launch of the highly anticipated Meta Quest Pro VR headset, aimed at professionals in creative fields.

But there were also legs, like legs for user avatars in Meta’s Horizon World virtual realm, as well as facials…