While Mark Zuckerberg burns billions in the alter of the metaverse, a much more practical opportunity directly in his company’s lane could provide a much more achievable short-term success: Twitter is having an identity crisis under new owner Elon Musk. .

Despite showing signs that their social media business is no longer what it used to be, Meta’s Facebook and Instagram networks remain undeniably massive with revenue fundamentals in place. It’s clear from its recent earnings call that analysts would rather the company and Zuckerberg spend their time and focus on making the most of what it’s already achieved in contemporary social media, which seems smart even if that ends up being an exercise for manage a long decline into irrelevance. A long, well-executed kill is often a…